Our Story
Real Jewelry. Real Emotions. Real Women.
Hi, I’m Sakuntala Murugesan —
A software engineer by profession, a mom to a wild and wonderful 2-year-old, and the founder of Eterna Jewels Designs.
I didn’t plan to start a jewelry business. It started with something very real — and honestly, very frustrating
💍 What We Sell
At Eterna Jewels Designs, we create premium-quality imitation South Indian jewelry — temple designs, Lakshmi harams, Nagas bangles, Kadai necklaces, and more.
But really? We don’t just sell jewelry.
We sell confidence, nostalgia, identity, and beauty without pressure.
Every piece is:
Inspired by timeless South Indian tradition
Crafted to look like heirlooms
Made affordable, so you never need to rent again
🌱 Why We Sell It
Because I’ve been in your shoes.
On my wedding day, I paid ₹7,000 just to rent a jewelry set for one evening — and due to the Chennai floods, it didn’t even arrive on time. I was left scrambling just hours before the ceremony, feeling helpless and disappointed.
That moment taught me something:
No woman should have to compromise on beauty or tradition because of price or availability.
Our mission is simple:
Make traditional South Indian jewelry accessible to every woman — without compromising on grace, quality, or pride.
👩🏽💻 Who We Are
We’re a homegrown, woman-led brand built with real-life experience and real love. I juggle motherhood, coding, and business — because I believe women can do it all, and deserve to look amazing while doing it.
Our jewelry is not mass-produced. Every design is personally chosen, tested, and styled, with attention to authentic detail.
We’re proudly independent, Indian, and inspired by you.
💕 Who We Sell To
To every woman who:
Wants to own her heritage, not rent it
Loves the look of real antique gold jewelry, but not the price tag
Has a wedding, pooja, baby naming, or photoshoot coming up
Or just wants to feel beautiful on an ordinary day
We serve brides, moms, professionals, and passionate souls who celebrate tradition in their own way.
Our approach to customer service?
Treat you like we’d treat our own sister.
We offer:
Honest support
Easy exchanges
Styling help if you’re confused
And that “we’ve got you” feeling — always
🌟 What Makes Us Stand Out
Lived Experience: This brand was born out of a real wedding disaster — and that empathy guides every choice we make.
Curated Expertise: We don’t sell everything — we sell what’s true to heritage and timeless in design.
No Rental Stress: You get your jewelry on time, packed with care, made to last.
Made for Photos & Memories: Eterna jewelry looks real — and feels like it belongs to you.
Hundreds of Happy Women: And growing — many tell us,
“This felt like mine the moment I wore it.”
With love,
Sakuntala
Founder, Eterna Jewels Designs
Engineer | Entrepreneur | Mom | Storyteller
